Listing a Property with a Realtor & Maximizing Exposure

1. Pre-Listing Preparation

• Seller Consultation → Discuss goals, pricing strategy, and timeline.
• Market Analysis → Conduct CMA (Comparative Market Analysis) to determine competitive pricing.
• Home Preparation → Recommend staging, repairs, and professional cleaning.
• Photography & Media → Schedule high-quality photos, videos, drone shots, and 3D tours.
• Listing Strategy → Establish pricing, marketing, and launch plan.

2. Listing Launch & Exposure

• MLS Listing → Publish on Multiple Listing Service (MLS) with compelling descriptions.
• Syndication → Share on Zillow, Realtor.com, Redfin, and other real estate platforms.
• Social Media Campaigns → Promote through targeted Facebook, Instagram, and YouTube ads.
• Email Marketing → Notify local Realtors, past clients, and potential buyers.
• Broker Network → Host an exclusive preview for real estate professionals.
• Community Engagement → Share with neighborhood groups, Nextdoor, and local publications.
• Signage & Flyers → Place eye-catching yard signs with QR codes leading to property details.

3. Lead Capture & Buyer Engagement

• Open Houses → Host in-person and virtual open houses with interactive Q&A.
• Virtual Tours → Provide remote walkthroughs for long-distance buyers.
• Lead Response → Rapid follow-up on inquiries via calls, texts, and emails.
• CRM Tracking → Organize and categorize buyer interest for follow-up.
• Custom Showings → Offer flexible, personalized appointment scheduling.

4. Negotiation & Closing Process

• Offer Management → Present all offers and advise the seller.
• Counteroffers & Terms → Negotiate the best possible terms.
• Inspection & Appraisal Coordination → Handle contingencies and price adjustments.
• Closing Prep → Ensure smooth paperwork completion and legal compliance.
• Final Walkthrough & Closing Day → Confirm all conditions met and finalize the sale.

Experience & Market Knowledge

• Specializes in the local market (e.g., Brevard, NC, or Connestee Falls).
• Has a strong track record of successful sales in the area.
• Understands market trends, pricing strategies, and buyer demographics.

Marketing & Exposure Strategy

• Provides professional photography, video tours, and 3D walkthroughs.
• Has a strong online presence (MLS, Zillow, Realtor.com, social media).
• Uses targeted digital and print advertising.
• Leverages networking and Realtor relationships to attract buyers.

Negotiation & Pricing Strategy

• Sets a competitive, data-driven price based on market analysis.
• Experienced in handling multiple offers and negotiations.
• Helps sellers understand when to adjust pricing for market conditions.

Communication & Availability

• Responsive and keeps sellers updated regularly.
• Provides honest feedback and clear expectations.
• Available for showings, open houses, and buyer inquiries.

Reputation & Reviews

• Strong client testimonials and recommendations.
• Good standing with the local Realtor association.
• Proven ability to navigate challenges and close deals efficiently.

Contract & Commission Transparency

• Clear and fair commission structure.
• No hidden fees or unexpected charges.
• Offers guidance on contracts, inspections, and closing procedures.

Would you like me to refine this into a presentation or marketing piece for your potential sellers?